In our mission to serve people well in all that we do, our daily vision is to be the best partner to our clients and team members. We do this by fostering selflessness, teamwork, accountability, resilience, and strategy.
Our Company
Sterling Seacrest Pritchard is the collaboration of the elite, most trusted names in the Southeast to create the largest privately held risk management company in the region. With a team of over 300 experienced professionals across six locations, we service all your insurance, surety and risk management needs.

Who
We Are
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We’re not just in the insurance business. We’re in the relationship building business. That distinction makes us unique in our space. We’ve devoted our practice to pulling risk management and insurance out of the darkness for an unexpectedly pleasant experience.
Our
Story
Sterling Seacrest Pritchard is the result of the 2021 merger of the two premier specialty insurance brokerage and risk management firms based in Georgia – Sterling Seacrest Partners and Pritchard & Jerden. The combination of these two legacy firms whose origins date back to 1960 has created the largest privately-held independent insurance brokerage firm in Georgia and one of the fastest growing privately held insurance brokerage firms in the Southeast.
We are proud to honor the memory of our multiple founders and those that laid the path ahead of us to ensure the success of our industry, brokers, and clients. The dedication of individuals such as John Bartley Miller, Bill Pritchard, and Lew Odem are constant reminders of the opportunity we have been given to serve as your trusted risk advisors.
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If you have questions or want to learn more about our innovative risk solutions, let’s chat!