We Are

In our mission to serve people well in all that we do, our daily vision is to be the best partner to our clients and team members. We do this by fostering selflessness, teamwork, accountability, resilience, and strategy.


Sterling Seacrest Pritchard is the result of the 2021 merger of the two premier specialty insurance brokerage and risk management firms based in Georgia – Sterling Seacrest Partners and Pritchard & Jerden. The combination of these two legacy firms whose origins date back to 1960 has created the largest privately-held independent insurance brokerage firm in Georgia and one of the fastest growing privately held insurance brokerage firms in the Southeast.

We are proud to honor the memory of our multiple founders and those that laid the path ahead of us to ensure the success of our industry, brokers, and clients. The dedication of individuals such as John Bartley Miller, Bill Pritchard, and Lew Odem are constant reminders of the opportunity we have been given to serve as your trusted risk advisors.


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If you have questions or want to learn more about our innovative risk solutions, let’s chat!