Industry Expertise

Our niche experts will become a part of your team, positioning you to reach your goals with tailored insurance and consulting solutions such as general liability, professional insurance, property & casualty insurance, malpractice insurance, workers’ compensation insurance, and more.

Commercial & Construction

Our niche expertise and extensive commercial insurance and surety network means you have options! Both enable us to help you protect your business and overcome challenges while providing optimal coverage regardless of your risk exposure or industry.

First we dig in – reviewing your history, your current projects, and your goals. We know that every piece of your company fits together to make what you stand for unique. We’ll then work with you to create a bespoke risk management plan and craft a compelling story of your business to the insurance markets so you get the most favorable pricing and coverage terms.

Most of all, we’re always here for you. We know that no product or solution matters without prompt service and effective resources and support. We give you peace of mind, knowing you are fully compliant with continuously changing needs and increasingly complex regulations for your business.


You deserve a risk management partner who cares about your passion as much as you do. Our dedicated team of advisors has unique knowledge and understanding of the risk exposures inherent in the healthcare industry. We provide risk management strategies that are tailored to your unique situation.

Our clients trust us to help them minimize risk while maximizing value. Each engagement begins with a comprehensive evaluation that is based upon risk management objectives. Following this evaluation, a program is designed around the client’s objectives and funding requirements. We specialize in designing, placing and monitoring corporate risk management and insurance programs through top-of-the-line insurers.

Professional Services

We offer tailored insurance and risk management programs for clients of every size and specialty. We leverage decades of technical and industry-specific experience to solve complex risk issues quickly and efficiently, so you can focus on growing your business.

Our team has the unique knowledge and understanding for the risk exposures inherent to your industry. We specialize in compliance and changing regulations, reps and warranties, cyber and fraud risk, domestic and international risks, mergers and acquisitions, and more.

Private Risk

Our private risk program is designed with the successful individual in mind. We take the time to assess your lifestyle, your needs, and your goals to effectively review your current coverage, uncover hidden risks, and create a customized program that offers you the best balance of control, coverage, and  value.

Our team performs a personal risk analysis of your current coverages, identifies potential risk and liability exposures, recommends coverage enhancements, and ensures you’re not under-insured (or over-insured!).

We’re not here to just sell you a policy – we’re here to provide you with a holistic, lifelong plan to protect what matters to you most.

Real Estate & Hospitality

Our team has an extensive history of working with long-standing real estate clients representing every aspect of the industry – multifamily owners and managers, developers, hotels, resorts, mixed-use, industrial, office, shopping centers, and more.

Each engagement begins with a comprehensive evaluation to uncover your risk goals and objectives. A program is then designed around these objectives and stakeholder requirements. Our advisors will then help you minimize risk and maximize value – so you can focus on growth and profitability.

Our team has the unique knowledge and understanding for the risk exposures inherent to your industry. We specialize in claims management and advocacy, developing premium allocations, detailed loss forecasts, captives, and loss control recommendations and programs.

Transportation & Logistics

Transportation solutions are always on the move. We understand the complexities of risks and exposures faced by the industry, as well as the need for protection against bad debt losses across all industries. Our extensive expertise and customized solutions manage the risk for trucking, freight forwarding, customs brokers, freight brokers, warehouse, fulfillment, logistics, and more.

We make it easy to find the right coverage for your operation. We leverage decades of technical and industry specific experience to solve complex risk issues quickly and efficiently, so you can focus on moving forward.

Non-Profits & Human Services:

You’re making a difference. Let’s build your risk management program, so you can focus on building your community.

Our niche expertise and extensive network in the education and non-profit communities have allowed us to become one of the leading risk advisors for institutions and communities across the Southeast.

We will help you uncover the seemingly unpredictable safety, financial, and exposures unique to the programs you run. We offer resources, tools, and specialized teams to keep your team current with compliance and management needs, so you can focus on pursuing your mission.


Our team works with all types of manufacturing, from plastics to robots and everything in between. We utilize our 60+ years of expertise to provide risk management strategies tailored to each client’s unique situation.

We will work with you to assure appropriate contractual risk transfer, comprehensive coverage solutions from top insurers, and provide ongoing training and education on industry standards and innovations.

Specialty Lines

Sterling Seacrest Pritchard continues to stay on top of cutting edge solutions for your ever changing risk management program needs. Our in house experts on Reps & Warranties, Trade Credit insurance, Cyber Liability, and more are here to ensure your plan includes proactive strategies to face the future.

Our Client Advisors have a wealth of knowledge that spans a wide variety of organizations and industries. We work across a broad spectrum of industries and offer exceptional expertise and focus to help your business grow.

Sterling Seacrest Pritchard Private Equity Mergers and Acquisitions

Private Equity

For over ten years, SSP’s Private Equity Mergers & Acquisitions (PEMA) team has been on the cutting edge of delivering unique insurance solutions to the M&A community.  As one of the largest, privately-held brokerages in the country, SSP is uniquely positioned to deliver all the M&A capabilities you expect from a large brokerage but with a consistency of service model rarely found in today’s environment.

Our PEMA experts are here to help you navigate the complexities of deal insurance including pre-close due diligence, post-close placement & risk management, and transactional risk transfer.  Our integrated model creates constant communication between our advisors for Commercial P&C, Employee Benefits, and Transaction Liability – which ensures a holistic, single-source solution no matter the target industry or investment strategy.

SSP was one of the first brokers anywhere in the U.S. to specialize in Reps & Warranty Insurance (RWI).  We’ve continued market-leading innovation by pioneering the unique RWI-Portfolio approach that has gained popularity across the industry.

Primary Services Include

  • Pre-Close due diligence for Commercial Insurance and Employee Benefits
  • Post-Close insurance program implementation for Commercial Insurance and Employee Benefits
  • Transaction Liability including Reps & Warranty Insurance, Tax Insurance, Contingent Liability Insurance, IP Insurance, and Litigation Insurance
  • Ongoing risk management & consulting
  • General Partnership Liability Insurance (GPL)
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“SSP is a proactive benefits partner, navigating solutions for complex business environments.”

Employee Engagement Firm, Atlanta
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“SSP has been a trusted partner throughout our growth. Their responsiveness and hands-on advocacy has helped ensure we have the appropriate protections in place and has made my job easier.”

Law Firm, Atlanta
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“Sterling Seacrest Pritchard has been a pleasure to work with in setting up and managing the insurance needs of my firm. From the start of my company they have been nothing but a pleasure to work with and are always available to assist in our needs.”

Demolition & Construction Firm, Little Rock
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“Sterling Seacrest Pritchard delivers results every time. They take care of all our needs and do it in a way that gives me confidence that they are on our team.”

HVAC Contractor, North Little Rock
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“Sterling Seacrest Pritchard is our trusted advisor for cost effective risk management.”

Security Firm, Atlanta
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“A most valued and trusted partner that provides best in class products, services, and support.”

Non-Profit, Atlanta
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“SSP exceeded any of the buyside brokers/advisors with whom I worked during my time in private practice and as a member of the M&A group for a large, multinational law firm, as well any that I’ve engaged during my tenure as General Counsel. SSP’s in-depth understanding of its client’s needs and relentless pursuit of solutions within the confines of same is simply unparalleled.”

Private Equity GC, Atlanta


Sterling Seacrest Pritchard is proud to be home to our nationally recognized thought leaders. Our niche experts keep you informed of emerging trends in not only insurance, but your unique industry. Going beyond an insurance policy is what we’re all about.

Our annual Risk Control Workshop features speakers from various law firms and our own team of Risk Management and Claims Advocacy teams. The latest event included topics such as workers compensation, legislation updates, how the cyber market is affecting your insurance, how COVID continues to impact the workplace, and other industry trends.

Connect With Us

If you have questions or want to learn more about our innovative risk solutions, let’s chat!